24 Feb '14, 9pm

‘Got Milk?’ Gets Tossed for New Marketing Campaign

Milk consumption is declining and sales are down, which means the dairy industry has to come up with a new way to push its agenda. A new campaign will premiere on Tuesday with the slogan “Milk Life” and will feature ordinary people selling the idea that milk is the perfect protein rich food that YOU need to be consuming for ultimate health and wellness. “We want to show how milk can help you power through everyday moments and everyday achievements,” said Sal Taibi, president of Lowe Campbell Ewald, the agency involved in the “Got Milk” ads, about the 50 million dollar marketing effort.

Full article: http://www.ecorazzi.com/2014/02/24/got-milk-gets-tossed-f...

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