24 Feb '14, 8am

Are We Superficial About the Food We Eat? Foodie Underground #green

Are We Superficial About the Food We Eat? Foodie Underground #green

Column Is food marketing making us superficial when it comes to buying and eating food? “You really realize how superficial people are.” That quote was from a Senegalese chef who is trying to get more people eating fonio, a grain from West Africa. He’s profiled in a piece in the Guardian looking at his efforts to make fonio the new quinoa, aka the foodie darling grain. His quote is in reference to the branding and packaging that it will take in order to make fonio popular in the American market. Essentially what he’s saying is that we can’t just eat things because they’re good for us, we need them to be cool first. Look at kale. Look at quinoa. Buzz words in the foodie world. I love kale as much as the next person (ok, admittedly maybe a little more than the next person), but what about mustard greens and chard? And the quinoa? What about millet? We like to accuse the indu...

Full article: http://ecosalon.com/are-we-superficial-about-the-food-we-...

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