30 Dec '11, 10pm
Can You Trust That "Cruelty-Free" Label on Your Cosmetics?
In a world saturated by marketing jargon, the labels on products aren’t always easy to decipher. While the term “organic” is regulated—to an extent, anyway —phrases like “all-natural,” “hypoallergenic,” and “cruelty-free” are not. One Hollywood actress, however, has mounted a crusade against companies that don’t mean what they say on their labels, particularly when it comes to our critter pals. As a spokeswoman for the Physicians Committee for Responsible Medicine , a nonprofit health organization that opposes testing cosmetics on animals, Kristin Bauer (Pam the vampire in HBO’s True Blood ) wants to expose brands that exploit semantic loopholes for their own purposes.