31 Jan '14, 9pm

Can clothing be both cheap *and* ethical? H&M makes a controversial statement

Can clothing be both cheap *and* ethical? H&M makes a controversial statement

If there’s a disconnect between its mission to sell cheaply priced clothing and its quest to improve working conditions and the environment, H&M isn’t seeing it. The Swedish retail giant—the world’s second largest after Zara —wants to “make sustainable fashion more democratic,” Helena Helmersson, the company’s head of sustainability, told Reuters Wednesday. Sustainability, she added, doesn’t have to be a “luxury thing.” “There is a misconception that lower prices in the stores mean bad working conditions or less pay,” Helmersson said.

Full article: http://www.ecouterre.com/hms-helena-helmersson-fashion-ca...

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