29 Jan '14, 6pm
In Karen Walker's Spring 2014 eyewear campaign, the Kenyan artisans she employed are the stars
For many of us, sunglasses aren't just a way to deflect glare; they can often serve as a form of camouflage, a way to stay incognito, even invisible. New Zealand designer Karen Walker decided to counter that canard, however, by using her shades to draw, rather than, divert attention. For "Visible," the campaign lensman Derek Henderson shot for her Spring 2013 collection, Walker didn't just employ the talents of artisans in Kenya, she had them model the looks, too. Partnering with the United Nations –endorsed Ethical Fashion Initiative , whose motto "Not Charity, Just Work" seeks to promote sustainable development over aid, Walker tasked the African nation's finest micro-producers, designers, and craftspeople to produce the screen-printed pouches that will accompany every Karen Walker eyewear purchase from the collection.