26 Jan '14, 11am

20 GREAT (& SOMEWHAT OBSESSIVE) USES OF HELVETICA

20 GREAT (& SOMEWHAT OBSESSIVE) USES OF HELVETICA

Helvetica was created in 1957 and is now the typeface of record for corporations, governments and design snobs for being the clean, neutral font that Comic Sans is not and Arial tries to be. Interestingly, conspiracy theorists criticize it for being too “pro-establishment,” used ad nauseam by some of the most prominent corporate globalized brands on the planet, from Crate & Barrel to Nestle . It became a symbol of the Vietnam War; Helvetica the film called it “the perfume of the city” because it “has a scent that doesn’t smell

Full article: http://ecosalon.com/20-great-somewhat-obsessive-uses-of-h...

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