26 Oct '11, 4pm

#Fundraising campaign for @CharityWater begins with a gift, not an ask. #Water #CharityWater

#Fundraising campaign for @CharityWater begins with a gift, not an ask. #Water #CharityWater

Scott Harrison , the founder of charity: water , has inspired a new sort of model for giving. One that doesn’t involve a direct appeal to donors, but instead, is driven by one person inspiring their network to get involved with the cause. Charity: water is working the common angles like asking people to forgo gifts and instead ask friends to donate cash for their birthday, a method of fundraising everyone from actors to politicians have been using to bulk up the war chests of their favorite organizations. They are also leading the way with innovative ideas like their new campaign Water Forward . How does it work? Instead of donating $10 of your money to an organization and stopping there, Water Forward asks you to donate in someone else’s name. That name is then added to a public book. Since a name can only appear one time, those who want to thank their friend by donating ...

Full article: http://www.ecorazzi.com/2011/10/26/pay-it-forward-fundrai...

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