25 Oct '11, 8pm

Would You Pay $300,000 for a T-Shirt From Threadless?

Would You Pay $300,000 for a T-Shirt From Threadless?

Is $300,000 for a T-shirt unreasonable if it’s for a good cause? Threadless doesn’t think so. The community-based T-shirt manufacturer linked arms with branding firm BBH New York and the U.S. Fund for UNICEF to launch “Good Shirts,” a line of tees to raise money for famine- and drought-affected communities in Somalia, Kenya, Ethiopia, and Dijbouti. Designed by New York art collective (and real-life couple) Christine and Justin Gignac , the shirts have a unique pricing structure that matches the cost of the aid item it depicts, from $18.57 for three insecticide-treated mosquito nets to $300,000 for a cargo flight that relays critical supplies.

Full article: http://www.ecouterre.com/would-you-pay-300000-for-a-t-shi...

Tweets

blogged - the boyfriend shirt.

blogged - the boyfriend shirt.

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