30 Jul '13, 8pm
After years of outsourcing, which denim company is poised to make its jeans in America again?
is returning to its made-in-America roots. The California-based denim company, which hasn’t manufactured its jeans domestically since 2010, is launching a capsule collection of homegrown threads this fall. Expected to retail for $129 apiece—or only marginally more expensive than Lucky’s current foreign-made wares—the jeans will be sewn in Los Angeles and Tullahoma, Tenn., using denim from a mill in Greensboro in North Carolina, according to CEO David DeMattei, who ordered an initial run of 150,000 pairs.