22 Jul '13, 3pm

WATCH: Snoop Dogg and Chelsea Handler Team Up for Shelter Dogs via @ecorazzi

DOG for DOG was founded by Rocky Kanaka Keever, who came up with the idea after observing adoption drives at his pet supply stores. According to the DOG for DOG website, “While [Rocky] was holding these adoptions, he noticed no matter how many dogs his team helped rescue, it didn’t seem to make a big enough impact. For every dog they rescued, many more were euthanized. He quickly realized the only way to make a real difference was to start a movement. DOG for DOG started with a mission to help as many dogs in need as possible. For every DOG for DOG item you buy, one is given to help a dog in need, giving people the opportunity to join the movement.”

Full article: http://www.ecorazzi.com/2013/07/22/watch-snoop-dogg-and-c...

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