19 Jul '13, 7pm

There's one good thing about this heat wave: It's the perfect weather for line-drying your clothes

There's one good thing about this heat wave: It's the perfect weather for line-drying your clothes

Few companies know denim as well as Levi Strauss , but even the century-old jean giant has its limits. In a life-cycle analysis of its signature pant, Levi’s learned that 60 percent of its jeans’ ecological impact occurs after they leave the store, most of which comes from drying. In fact, denim lovers can slash their jeans’ environmental footprint by half simply by washing them in cold water and line-drying them after. Yet most Americans choose gas or electric dryers over the great outdoors. That’s where you come in. Levi’s is looking for a few good air-drying solutions, and it’s offering $10,000 for the best ideas.

Full article: http://www.ecouterre.com/levis-is-offering-10-grand-for-t...

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