19 Jul '13, 4pm
Seventh Generation staking a claim on the organic skincare market with an affordable new line of facial products
is making a play for your punim. The venerable natural-products firm, best known for its environmentally friendly household cleaners and laundry detergents, is staking a claim on the $7.6 billion organic-skincare market with a line of six botanically-based serums. Developed with the help of beauty expert (and biochemist) Heather Beach, each “Boost” is delivers a concentrated cocktail of antioxidants, vitamins, and essential fatty acid while targeting a specific skin need. The “Revitalizing” formulation, for instance, contains rosehip and tamanu to smooth and reduce fine lines and wrinkles. “Protecting” uses prickly pear to shield your visage from environmental damage and moisture loss, while “Clearing” mollifies acne-prone skin with the help of tea tree, rosemary, and acai.