20 Jun '13, 2pm

Goops, Gwyneth Paltrow did it again—promoted ethical fashion, that is

Goops, Gwyneth Paltrow did it again—promoted ethical fashion, that is

Say what you like—or don’t like—about Gwyneth Paltrow ; the actress-turned-lifestyle-guru sure knows how to pick ‘em. Her latest stab at ecommerce has her Goop venture linking arms with Lemlem , a fair-trade fashion label founded by supermodel-philanthropist Liya Kebede to promote the centuries-old art of hand-weaving in her homeland of Ethiopia. Chief among the offerings are a pair of gauzy “Mommy and Me” -style smock tops festooned in coordinating red-and-blue stripes.

Full article: http://www.ecouterre.com/gwyneth-paltrow-lemlem-create-et...

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