26 Aug '11, 5pm

Frock L.A. Offers Eco-Fashion That's High on Style, Low on Maintenance

Frock L.A. Offers Eco-Fashion That's High on Style, Low on Maintenance

When the arduous quest for the perfect dress comes up empty, what then? For Victoria Tik, designer of Frock Los Angeles , it meant crafting the elusive garment herself. The resulting masterpiece was a hit among her friends, singlehandedly thrusting the former advertising exec (and part-time stylist) into the fashion design circuit. Based on her mantra of "comfort is beautiful," Frock L.A. defies trends with refined cuts, timeless silhouettes, and sustainable fabrics . More important, however, the California-made line offers high fashion without the upkeep, with a minimalist aesthetic that is as versatile as is effortless.

Full article: http://www.ecouterre.com/frock-l-a-offers-eco-fashion-tha...

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