21 Aug '11, 12pm

Big news: Nike has pledged to discharge *zero hazardous chemicals* by 2020!

Big news: Nike has pledged to discharge *zero hazardous chemicals* by 2020!

Nike’s Zero-Discharge Goal, Voting With Your Dollars, Ethical Wardrobes by Jasmin Malik Chua , 08/21/11 Nike , which Greenpeace recently challenged to clean up toxic river pollution in China, pledges to discharge zero hazardous chemicals by 2020. (Press release ) Consumers are willing to pay 15 to 20 percent for ethical apparel, according to a new study by the University of Missouri . On the other hand, they’re also likely to remain skeptical about claims of transparency and sustainability. (Press release ) Johanna Björk chats with Emily Blixt, creative director of Swedish Hasbeens , on sustainability, authenticity, and those iconic Swedish clogs. (Goodlifer ) Want the perfect ethical wardrobe? Author and journalist Lucy Siegle breaks it down. (The Outnet ) QUOTABLE QUOTE “Being responsible means being practical. A fashion product has to be gorgeous [in order to be sold], ...

Full article: http://www.ecouterre.com/nikes-zero-discharge-goal-voting...

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