26 Mar '13, 7pm

Here's a store that values quality over quantity, literally!

Here's a store that values quality over quantity, literally!

St James says working with Of A Kind is a unique experience not offered by other websites, which is what attracted her to it in the first place.“Founders Erica and Claire are very involved with the development of each item put up on the site. We worked together on the styles that were eventually produced. The girls are very familiar with their customer base and as a result are easily able to spot items that will be successful,” says St James, who adds that she also appreciates their ability to tell the story of independent designers they support and link those stories directly to the retail experience. “There’s no disconnect, it’s a seamless and very user-friendly experience that allows the customer to meet new designers and support them at the same time. The exposure Of A Kind has provided us is invaluable.”

Full article: http://www.ecouterre.com/of-a-kinds-limited-edition-goods...

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