Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off via @newspin

Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off

eco-chick.com 23 Feb '13, 3pm

Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off via @newspin

It’s any small business owner’s worst nightmare: realizing that a larger, much more powerful company has stolen your intellectual property, and that fighting them will be an uphill battle at best. Designer Liz Seklir of the eco-friendly label LYS learned about a seemingly overt copy of her concept when her brother-in-law snapped photos of a new plus-size women’s clothing line inside KMart, also called LYS and bearing a near-identical logo. While Seklir’s designs are top-quality garments made of natural, farmer-friendly and often organic textiles and low-impact dyes in New York City’s garment district, Kmart’s LYS (Love Your Style, Love Your Size) line consists of polyester machine-made clothes in China that sell for as little as $13.99 each. Reflecting their artisanal nature, Seklir’s designs are more expensive, starting at over $100. Flip through Seklir’s LYS collections ...

Full article: http://eco-chick.com/2013/02/13724/eco-fashion-label-lys-...

Tweets

@lysnewyork » 06 Mar '13, 7pm
More people are talking about Lys Versus Kmart. Check it out here: [link] Thanks @Ecochickie!
@YOWSAEcoStyle » 01 Mar '13, 1am
#Eco #Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link] #branding
@fezefairtrade » 28 Feb '13, 2pm
RT @ecochickie: Independent eco fashion brand @lysnewyork gets ripped off by Kmart, victim of copying by a megacorp. [link]
@bhoomki » 26 Feb '13, 4pm
RT: Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off @ecochickescapes [link] Ho... [link]
@RedressRaleigh » 26 Feb '13, 4pm
Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off @ecochickescapes [link] How can we help LYS?!
@EcoAprylJane » 26 Feb '13, 12am
RT @StephanieRogers: Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link]
@JEANIESBEACH » 24 Feb '13, 4am
RT @GreenEcoNews: Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link] via @newspin
@bhoomki » 23 Feb '13, 6pm
RT: Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link] via @newspin [link]
@GreenEcoNews » 23 Feb '13, 6pm
Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link] via @newspin
@davisj2007 » 23 Feb '13, 4pm
Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link] via @zite
@Ecochickie » 23 Feb '13, 3pm
Independent eco fashion brand @lysnewyork gets ripped off by Kmart, the latest victim of copying by a megacorp. [link]
@Ecochickie » 25 Feb '13, 5pm
Independent eco fashion brand @lysnewyork gets ripped off by Kmart, the latest victim of copying by a megacorp. [link]
@StephanieRogers » 25 Feb '13, 12am
Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link]
@fibergeneration » 23 Feb '13, 5pm
Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off [link]