07 Feb '18, 6pm

Is the #fashion industry ready for sustainably minded consumers? Via @ecotextile

Consumers evaluate sustainability through two lenses. First, how does it affect my family and me and, second, how does it affect the world at large? Some consumers, depending on their level of awareness and their life stage, may come down a little more heavily on one side or the other, but textile sustainability hits home with most in both regards. People, particularly parents, are concerned about harmful substances in their textile products and how they might be detrimental to their family’s health. People, especially Millennials, are also concerned about the industry’s impact on the environment as well as the working conditions within the industry.

Full article: https://www.ecotextile.com/sponsored-content/ready-for-th...

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