07 Feb '18, 10am

Jean machine

Jean machine

Published on Wednesday, 07 February 2018 Jean machine Written by Tony Whitfield Details Tweet Ten years ago Jason Denham founded his namesake denim brand on the Prinsengracht in Amsterdam. Now, a decade later, his company has 50 retail outlets in Europe and the Far East selling premium denim and casual wear as part of a business which sees sustainability as huge issue and one that he is fully embracing. Tony Whitfield reports. Put a crowd of people in a room and it’s an odds-on bet that each one will have a different image of who, where and how a pair of denim jeans should be worn. From the iconic 1950’s movie posters depicting James Dean as a rebel without a cause, to The Ramones standing against the grimy back-drop of 1970’s New York, we can all draw different associations when it comes to denim. Yet the image of denim linked to environmental issues have in the past been...

Full article: https://www.ecotextile.com/2018020723243/editor-s-pick/je...

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