25 Jun '17, 4pm

As Corporate Social Responsibility grows more popular, Fortune 500 companies pledge increased clean energy usage

As Corporate Social Responsibility grows more popular, Fortune 500 companies pledge increased clean energy usage

Corporate social responsibility (CSR) has been a hot topic for the past few years, with numerous Fortune 500 companies announcing aggressive goals relating to their clean energy usage. To many of these companies, transitioning their energy usage into renewable energy sources plays an integral part in their sustainability goals. Offsetting energy costs through increased use of renewables is not only cost-effective, but such practices allow for CSR success, which has a profound impact on consumers. Companies have acknowledged that to stay competitive in the market and to increase consumer trust, they must look to what consumers value in a brand. According to a 2015 study conducted by Cone Communication/Ebiquity, “91 percent of global consumers expect companies to do more than make a profit,” such as “operate responsibly to address social and environmental issues.” The study ...

Full article: http://www.renewableenergyworld.com/ugc/articles/2017/05/...

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