28 Jun '11, 10pm

Solar Fred's Top 4 Social Media Secrets: #1 It's Not a Chia Pet

Solar Fred's Top 4 Social Media Secrets: #1 It's Not a Chia Pet

If there’s one thing that solar people constantly ask me at solar conferences, it’s “Solar Fred, tell me the basics. What do I need for a successful social media program?” There is never any short answer to this, but here are my top four thoughts to keep in mind: Secret #1: Social media isn’t a Chia Pet. People think that social media is like a Chia Pet. All you have to do is smear on a little blog paste or Facebook paste, add a little water, sit back, and watch it grow. In reality, you can’t watch anything grow. Whether you blog, Tweet, write an e-newsletter, interact on Facebook, create a video, or design a specific web campaign, expect to commit constant time and resources to get value. Getting something to be “viral” can appear to be an effortless overnight success, but that’s rarely the case. The spark comes after a great deal of sweat equity. Secret #2: Social media ...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2011/06...

Tweets

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