13 Dec '12, 4pm

Shell launches new campaign to promote a sustainable energy future - Renewable Energy Magazine (press release)

Shell launches new campaign to promote a sustainable energy future - Renewable Energy Magazine (press release)

To begin with, Shell appears keen to step away from the often antagonistic rhetoric that seems to permeate the great gulf that exists between the petro and renewable energy communities. It wasn't so long ago -- in fact, in my personal case, it was only this year -- that oil and gas industry professionals essentially said, "There is no renewable energy future." One prominent oil and gas industry analyst even went so far as to tell me, "The oil and gas giants have a lot of smart people working for them; if renewables really made sense, don't you think they'd be doing them already." To its great credit, Shell, through its new campaign, has embraced the idea that to have a truly sustainable energy future in the foreseeable term, we're going to need both renewables and fossil fuels to meet the demands of growing population and (hopefully) less poor planet. As Shell points out, ...

Full article: http://www.renewableenergymagazine.com/article/shell-laun...

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