13 Dec '12, 2pm

Vestas joins global marketing think tank

Vestas joins global marketing think tank

Vestas global head of communications and marketing, Morten Albæk, has also been selected to co-chair of the organisation which also includes giant corporations such as Nike, GE, SAP and Pepsi among its membership. Vestas was selected because of its commitment to establishing innovative and sustainable marketing initiatives exemplified by the company’s creation of WindMade , the world’s first wind energy consumer label. Morten Albæk has pioneered the WindMade concept as part of Vestas’ Energy Transparency initiative. As part of the WindMade energy transparency initiative, Vestas has brought together a wide range of impactful consortiums, including the UN Global Compact, WWF, Bloomberg, PwC and LEGO to support the project. Additionally, an independent non-profit organisation has been formed to develop the WindMade label and operate it. “As a company we are honored and as a m...

Full article: http://www.renewableenergymagazine.com/article/vestas-joi...

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