07 Dec '12, 4pm

Using Public Relations to Fight Climate Change and Build a New Energy System

Just yesterday, David published a powerful open letter, addressed to the CEO of Chevron , in which he suggested that “sticking with fossil energy business as usual...is probably the worst business mistake ever made.” I recently had a chance to speak with David about communicating about climate change, the evolving nature of investment, and how Mosaic can best position itself as a company and an agent of change. What has been the evolution of climate communications? In the 90s, the effort was to teach people the basic science, and during the early 2000s there was bipartisan movement on the issue, and when Obama won, the fossil fuel industry went all in on climate denial and was determined to prevent a climate bill from going through Congress and getting a deal in Copenhagen. And the fossil fuel interests won. They won by making the case that we would damage the economy by a...

Full article: http://www.renewableenergyworld.com/rea/news/article/2012...

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Using Public Relations to Fight Climate Change ...

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