Why are businesses investing in green technology? | Sustainability

3 reasons businesses are investing in #GreenEnergy #KeepItInTheGround

Talk of “green ” inevitably evokes the problem of global warming because they go hand-in-hand. The danger of climate change has compelled many inventors to work on solutions that will ameliorate the coming drastic changes in weather. However, to invest in green technology is also to admit that we have a serious climate problem—something many people are still unwilling to do. So there is a subconscious incentive not to invest in green technology. Not doing so is a way to deny the problem of climate change. Nevertheless, there is an equal amount of businesspeople that are switching to green technology to power their business because it’s a way to deal with our weather problem as well as because it’s a good thing for the bottom line. In his article in NuWire Investor, writer Robert Turp defines green technology as “business equipment that’s been specifically produced with the...

Full article: http://www.energydigital.com/sustainability/3864/Why-are-...