29 Oct '16, 3pm

A good weekend read: Next stage in utility customer engagement -- make it default, relevant & mobile

The most effective way to change people’s behavior -- about energy use or anything else -- is simply not to give them too much of a choice in the matter. You also need to nudge them in the right direction by giving them information that is personalized -- that is, immediately relevant to them -- via their preferred communication platform or channel, which today, and especially for millennials, is mostly digital and mobile. There, in an extremely compressed and simplified nutshell, are the key messages I took away from the Behavior, Energy and Climate Change Conference I attended in Baltimore Oct. 20-21. Now in its 10th year, the conference is a mix of highly academic presentations and more pragmatic case studies focused on one of the most pressing questions of the energy system transition now underway in the U.S. and around the world. How can utilities and other industry s...

Full article: http://www.solarelectricpower.org/utility-solar-blog/2016...

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