28 Oct '16, 3pm

Why make #energyefficiency programs default? "Power of inertia can't be overestimated."

The most effective way to change people’s behavior -- about energy use or anything else -- is simply not to give them too much of a choice in the matter. You also need to nudge them in the right direction by giving them information that is personalized -- that is, immediately relevant to them -- via their preferred communication platform or channel, which today, and especially for millennials, is mostly digital and mobile. There, in an extremely compressed and simplified nutshell, are the key messages I took away from the Behavior, Energy and Climate Change Conference I attended in Baltimore Oct. 20-21. Now in its 10th year, the conference is a mix of highly academic presentations and more pragmatic case studies focused on one of the most pressing questions of the energy system transition now underway in the U.S. and around the world. How can utilities and other industry s...

Full article: http://www.solarelectricpower.org/utility-solar-blog/2016...

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A good weekend read: Next stage in utility cust...

solarelectricpower.org 29 Oct '16, 3pm

The most effective way to change people’s behavior -- about energy use or anything else -- is simply not to give them too ...

Experience key as mobile moves to center of planning and strategy

Experience key as mobile moves to center of pla...

luxurydaily.com 31 Oct '16, 6am

Look at the chart-topping applications on Android and iOS, such as Facebook Messenger and Snapchat and the ones making the...

#Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

#Bing To Encrypt Searches By Default & Referrer...

searchengineland.com 30 Oct '16, 1pm

Duane Forrester from Bing said, “while this change may impact marketers and webmasters, we believe that providing a more s...

Keyword Intent Builds Audience Engagement

Keyword Intent Builds Audience Engagement

brickmarketing.com 29 Oct '16, 10am

Home > Brick Marketing Blog > Keyword Research > Keyword Intent Builds Audience Engagement Keyword Intent Builds Audience ...

Help us find more members by 'ing or join now! Together we make a difference...

Help us find more members by 'ing or join now! ...

rafa.org.uk 30 Oct '16, 7am

You can sign up to membership of the Royal Air Forces Association right here, right now, and help us to continue to do the...

10 quotes about cats to make your heart purr

mnn.com 29 Oct '16, 3pm

Cats are strange companions. We never quite know where we stand with them. They're creatures that are by turns the best fr...

#Sustainability measures for all the pieces tha...

gbci.org 31 Oct '16, 3pm

GBCI is the only certification and credentialing body within the green business and sustainability industry to exclusively...

Twitter Reveals Which Tweets Get the Most Engag...

searchenginewatch.com 30 Oct '16, 8am

We’ve seen third-party studies on what makes a tweet succeed, like this one , for example. But Twitter went ahead and did ...