22 Jul '16, 7pm

What do #consumers know about #connected 4 #energyefficiency?

What do #consumers know about #connected 4 #energyefficiency?

CEE surveys households annually to track the value accruing to the ENERGY STAR® label and demonstrate the success of local promotion of the ENERGY STAR brand. Resulting insight and trendlines are critical to maintaining federal government and state regulatory support for the label, and in turn continuing to make the label available as a tool for efficiency programs. Fielded to the top 57 Nielsen Designated Market areas, the survey collects data on label recognition, understanding of the label's meaning, emotional connection, purchasing influence, product satisfaction, and loyalty. The survey dives into details and emerging aspects of ENERGY STAR. Nine percent of households have heard the term connected in relation to ENERGY STAR, almost doubling from five percent in 2014. Households that had seen or heard of Most Efficient were aware that it is a subset of ENERGY STAR In a...

Full article: http://www.cee1.org/content/household-energy-star-awarene...

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