28 Aug '12, 11am

5 Traits of Successful Solar Social Media Community Managers

If you gave someone a hammer, nails, a load of 2x4’s, and a circular saw and then told them to build a house, a skilled carpenter could build a decent house. The same is true with solar social media and the people who manage those accounts. Just being active on social networks such as Facebook, Twitter, and Linkedin doesn’t automatically create solar leads or success. Facebook, Twitter, and LinkedIn are virtual marketing hammers and drills, and one needs to know how to use them skillfully. So, if you’re going to include social media in your marketing plans, whether B to B or residential, here are 5 traits to look for: #1 A successful social media manager should be educated about solar technology, economics, and your audience. The great comedian and columnist Will Rogers once said that in order to be successful, you must love what you’re doing, believe in what you’re doing,...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/08...

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