19 Apr '11, 10pm

Why Energy Storage Investors Must Understand Economies of Scale: John Petersen... #NanoTechnology #tel4rent

Why Energy Storage Investors Must Understand Economies of Scale: John Petersen... #NanoTechnology #tel4rent

One of the most seductive and dangerous stock market myths is the immensely popular but demonstrably false notion that the rapid cost reductions and performance gains we enjoyed during the information and communications technology revolution will be repeated in the age of cleantech. The persistence of the mythology is astonishing when you consider that the entire history of alternative energy proves that cost reductions and performance gains are extraordinary events, rather than common occurrences. Investors who buy into economies of scale mythology without carefully considering the fundamental differences are in for a world of disillusionment and pain as they watch their portfolio values erode. Everybody above the age of twelve has heard about economies of scale – they're the reason products tend to get better and cheaper over time. Most of us, however, don't take the tim...

Full article: http://www.altenergystocks.com/archives/2011/04/why_energ...

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