29 Jan '15, 2pm

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

Tesla gets enough press attention, so I’ve never written about them as a topic for solar marketing. Then I learned about Tesla’s “Insane Mode,” and I couldn’t resist writing about it — not from a gee-whiz automotive technology perspective, but from a solar marketing perspective. So, what exactly is “Insane" mode? It’s a touch screen button on the dashboard of the new Tesla P85D. Drivers actually have a choice between “Sport” and “Insane” acceleration, and this is the first marketing lesson for the solar industry: Don’t take your solar marketing so seriously. Tesla is a multibillion-dollar company on the stock market that caters to high-income individuals. It competes with Mercedes, Lexus, and BMW, brands that are marketed soberly and “seriously,” and yet Tesla named its super high intensity acceleration button “Insane.” The name dares Tesla drivers to try it and for tech a...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2015/01...

Tweets

Tesla has an 'insane' mode - and this is what i...

inhabitat.com 29 Jan '15, 5pm

was launched, it looked rather like the mature big brother sedan to the fast and funky Roadster . But all that has come to...

Tesla Model S P85D 'Insane' Mode: NSFW Video Sh...

greencarreports.com 29 Jan '15, 12am

By John Voelcker 8,188 views Jan 28, 2015 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Many T...

Tesla Model S P85D 'Insane' Mode: NSFW Video Sh...

greencarreports.com 28 Jan '15, 6pm

By John Voelcker 3,390 views Jan 28, 2015 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Many T...

P85D Gets 0.1 Second Quicker For ‘Insane’ Snow Traction Mode

P85D Gets 0.1 Second Quicker For ‘Insane’ Snow ...

hybridcars.com 30 Jan '15, 3pm

In a series of tweets, Tesla chief Elon Musk is sharing details on the Model S P85D including that it will get a tad quick...

Now is the time to invest in solar, because people are stupid

Now is the time to invest in solar, because peo...

grist.org 29 Jan '15, 5pm

If you’re thinking of investing in solar energy companies, now might be a good time to buy. Most of the major publicly tra...

New Tesla feature makes passengers lose their m...

grist.org 28 Jan '15, 7pm

Lest you think electric cars are exclusively for snoozefest humans, we’d like to introduce you to the Tesla Model S P85D, ...

Tesla Model X Caught Testing [VIDEO] Youtuber Juan del Real shot this video of a Tesla Mod

Tesla Model X Caught Testing [VIDEO] Youtuber J...

electric-vehiclenews.com 30 Jan '15, 4am

shot this video of a Tesla Model X being tested at the former naval air station in Alameda California about 30 miles north...

Tesla P85D 0 to 60 MPH Time Dropping To 2.8 Seconds With Firmware Update?

Tesla P85D 0 to 60 MPH Time Dropping To 2.8 Sec...

gas2.org 29 Jan '15, 11am

the Tesla P85D can turn anybody into a laughing, cussing fool thanks to its instantaneous acceleration. More importantly, ...

As consumer trust increases, so will marketers’ mobile spend

As consumer trust increases, so will marketers’...

luxurydaily.com 28 Jan '15, 9am

“As more and more consumers turn to mobile for getting information and connecting to the world around them, companies have...

Efficiency Is Not Effectiveness: How the Cost R...

renewableenergyworld.com 29 Jan '15, 2pm

Part of what has driven success in Australia, aside from streamlined, though severely threatened, policies and incentives ...

Robots

darpa.mil 30 Jan '15, 12am

Robots Learn to Perform Tasks by “Watching” YouTube Videos January 29, 2015 DARPA program advances robots’ ability to sens...

SPOTTED! #Tesla is testing the new Model X SUV.

greencarreports.com 30 Jan '15, 5pm

By John Voelcker 4,864 views Jan 30, 2015 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter Thank ...

12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Cont...

searchenginewatch.com 28 Jan '15, 1pm

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins wit...

You saw it. You heard it. Now here’s where you ...

lexus.com 02 Feb '15, 7pm

Offering an even more aggressive design and more dynamic handling, the NX 200t F SPORT features exclusive upgrades includi...

Man lists Tesla Model S for $85 a night on Airbnb

inhabitat.com 30 Jan '15, 11am

Generally speaking, if you’re sleeping in a car, you’re down on your luck, drunk and risking arrest, or very, very tired. ...