26 Jan '15, 3pm

Renewables Innovation Stored Here — Handle With Care

“If you don't like what is being said, then change the conversation” — the writers of Mad Men could have been contemplating renewable energy PR. If someone argues that realizing deep and comprehensive renewable energy deployment hinges on technological revolution, they probably haven’t listened to the likes of Amory Lovins — or browsed the recent International Energy Agency’s reports . The energy sector teeters on a renaissance age and everyone in the business should fashion themselves pioneers. Yet history is full of missed opportunities. Renewables could remain marginalized if the sector’s mindset does not become market-oriented and follow the frequency regulation market’s model. Frequency regulation market emerged as a success story with an incredibly wide implication for the energy world through battery storage innovation. Frequency Regulation The solution to storage, ...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2015/01...

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