30 Apr '12, 1pm

Drumbeat: April 30, 2012

Drumbeat: April 30, 2012

Regarding 'Big, Bad Food' Lobbying.. My wife is trying to pack a decent lunch for our girl today, as I try to cook a reasonable breakfast for her, and she tells me our Daughter has been begging to have just one piece of chocolate or a cookie in her lunch, like her girlfriends do everyday. It may sound like a miniscule battle to fight, just give a kid one measly cookie, already.. but it is very clearly the camel's nose ('Joe Camel', practically) getting into the tent. The insistence on Sugar Snacks and Dessert at EVERY meal now has really become the battle cry. The stuff the food program puts out for Breakfast is not only way oversugared, but also food colorings and preservatives galore. One of the offerings is a rebranded form of Fruit Loops. Even our friends who also 'know' about better food choices are constantly making exhausted compromises, so they're not isolating the...

Full article: http://www.theoildrum.com/node/9158

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