27 Jun '14, 7pm

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At what price would you buy solar from this guy? You probably wouldn’t. And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive residential solar market — and that’s not just me saying that. I just did a very informative webinar with Judy Ash, Enphase’s Senior Director of Global Marketing about this “quality vs price” topic. Among the information we presented was a survey that Enphase recently did with around 2000 of its residential customers who purchased solar with cash or a loan (no lease responders). When these solar homeowners were asked, “Why did you select the installer you chose? (check all that apply,)” a huge 69% said that they chose their residential installer because they were the most trusted or highest rated installer , while just 56% of responders selected price. So price is certainly important, but ...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/06...

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