26 Dec '11, 3pm

#peakoil Resilience: The Next Big Word for 2012: Create a “sustainable ad­vantage” to win in this new age of sus...

Resilience: The Next Big Word for 2012 Create a “sustainable ad­vantage” to win in this new age of sustainability. - From yet another sustainability consultancy newsletter. Big symbolic words come and go, and for various reasons they often annoy. That is not the fault of the actual words: articulating ideas like “corporate social responsibility ” and “social entrepreneurship ” in just one word is a difficult task. Environmental and conservation are words of yesteryear. Green fell out of favor and sustainability became the latest word. Now sustainability has caused grumblings for its repeated overuse and abuse. The bludgeoning of sustainability, alas, has become unsustainable. Watch for another word, which is hardly new, to gain traction during 2012. If that Mayan prediction that the world will end–almost end–rings true, this word will surge in use and popularity at the per...

Full article: http://peakoil.com/publicpolicy/resilience-the-next-big-w...

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