30 Oct '13, 4pm

MT @SolarFred #SPICon 13 #Solar Event Marketing Trends: The Good, The Bad, & the Hmm… via @REWorld

MT @SolarFred #SPICon 13 #Solar Event Marketing Trends: The Good, The Bad, & the Hmm… via @REWorld

Most people go to SPI to see the latest and greatest solar products. As a solar marketing pro, I go to see the latest and greatest in solar event marketing trends. How are people grabbing people’s attention? What are people doing at their booths? Are booths bigger? Smaller? More interactive? I gained a lot of insights from what I observed this year. Here are a few thoughts: Booths: Perhaps size doesn’t matter any more, but location does? Reflecting the overall industry consolidation — especially in the solar PV panel world — there were fewer exhibitors at SPI 2013 and smaller booths. At previous SPIs, you had to go big, big, big, perhaps to show how successful you are. Giant two story mega-booths were common in 2012, complete with little private meeting rooms and a cappuccino bar. Not so much in 2013. For the most part, even the big solar PV panel and inverter players kept...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/10...

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