16 Sep '13, 2pm

What’s Your Solar Marketing Equivalent to a Flaming Moe?

What’s Your Solar Marketing Equivalent to a Flaming Moe?

If you’re a fan of The Simpsons, then you may remember an episode in which Homer accidentally creates a signature drink that Moe re-brands as a “Flaming Moe.” That unique beverage makes Moe’s Tavern famous…at least for a time. Here’s a clip: While it’s a funny episode that satirizes Cheers and hot nightclubs, there’s a serious solar marketing lesson here: Whatever solar service you’re marketing today, you need to have your own Solar Flaming Moe. That is, you need to be known for something that no one else has or does, and you need to promote the hell out of that uniqueness until everyone knows you for that Solar Flaming Moe. That task can be somewhat easier with patented solar products, and yet many installers still see solar PV panels and other components as commodities. Since that’s the case, then solar marketers need to do a better job of defining and publicizing their ...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/09...

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