04 Sep '13, 4pm

How to Market Solar Energy with the Brain's Mirror Neurons

How to Market Solar Energy with the Brain's Mirror Neurons

You’re watching a scary movie, and the main character is going to open that door or push that button that we all know they shouldn’t push. If you feel character’s fear and “jump” when a ghost or an innocent kitty cat comes out of the closet, congratulations. You’re human, and you are feeling the effects of the brain’s mirror neurons. Before I go into how solar marketers can use these mirror neurons to market solar, let me say that this is not an evil capitalist plot to brainwash customers into buying our solar products and services. From my non-scientist understanding, being aware of the effect of mirror neurons is simply a way to visually communicate about our solar products and services. According to a simple definition that I found in Wikipedia : A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the same action performed by ano...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/09...

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