28 Aug '13, 12pm

The Solar Pricing Struggle

During this ten year period ASPs declined by a compound annual rate of -12 percent, with demand increasing by CAGR of 48 percent. Compound annual growth and decline rates smooth over the natural bumpiness in a market; for example, in 2006 over 2005, ASPs increased by 12 percent and increased by 3 percent in 2007 over 2006 before beginning several years of often dramatic decreases. Noting the crossover point in and around 2009, the equilibrium price for modules (theoretically the point at which seller and buyer maximize value) would have been ~$1.50. Of course, there is theory, and there is the real market. The real market will almost never behave according to theory, thus spawning many new theories. Aggressive pricing for market share has come and gone in the PV industry since its inception. Traditionally, buyers of PV cells and modules have had the most control over the p...

Full article: http://www.renewableenergyworld.com/rea/news/article/2013...

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The Solar Pricing Struggle

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