03 Oct '11, 10am

Alternative advertising for alternative energy

Alternative advertising for alternative energy

We live in a world of technological progress and innovations. Modernization and new creations greatly affect our lives. With constant access to the internet, social and mass media, digital press and global television, the public is expected to be well-informed and educated. Unfortunately, the information modern technology provides is not always objective. Frequently, such information is based on someone's opinion, interpretation or even rumors. Some subjects, and even entire fields, are more susceptible to such misinformation. These misconceptions and incorrect assumptions affect the renewable energy industry especially. The clean energy industry is rather young. The public has had only a few decades to become aware and educated on the topic, compared to traditional fossil fuel energy. Renewable energy is still mostly unknown to the general public. Most people understand a...

Full article: http://www.renewableenergymagazine.com/energias/renovable...

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