31 Jul '13, 1pm

Six Basic Emotions to Market Solar: Anger, Disgust, Fear, Happiness, Sadness and Surprise

A few days ago, I read a blogpost from marketing author and speaker Seth Godin about the theory that there are six basic emotions that drive people to take action. After I read it, I of course wondered if the same emotions applied to solar marketing. Short answer: Yup. You can read Godin’s original post here , but the six basic emotions he identifies are the following: Anger Disgust Fear Happiness Sadness Surprise Let’s go through each of them and see how solar marketers might create solar messages that tap into these primal six. 1. Anger. In general, I recommend staying away from negative emotions like anger in marketing. Rather than anger, let’s take a step back and call it “frustration.” Because consumers may not be angry at their utility bills, but I’ll bet many are frustrated by them, especially when they go up. Consumers may also be frustrated by politicians doing ne...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/07...

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@solarfred applies @thisissethsblog 6 emotions ...

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