23 Jun '13, 7pm

What Dollar Shave Club, Sungevity, and Namaste Solar Have in Common via @SolarFred and @REWorld:

Since the days of cave paintings, humans have been telling stories about themselves, whether in pictures, songs, commercials, websites, or logos, but few solar companies have sincerely learned that lesson. Whether you’re in the B-to-B solar business or the residential market, telling some type of story about your solar company is a powerful and dynamic way to stand out from competitors, draw people into your website, and build brand trust in an increasingly commoditized and competitive solar marketplace. How you tell your company’s solar story needs to be unique to you; it’s not something that can be copied. Not only will the content be different, but you may also choose different methods: You could have a talking head video, a tour of your facility, or just a really well written web page — or all of these. In a moment, we’ll look at storytelling examples from two successf...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/06...

Tweets

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A Bard’s close shave

A Bard’s close shave

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