31 Aug '11, 7pm

A Silver Lining in Declining Solar Prices

This is a reminder that what is good for a market isn't necessarily good for all market participants. Declining prices mean only those with the lowest manufacturing costs (and business models that work on much thinner margins) will earn the profits necessary to survive. Those that can't will fall by the wayside. The recent news about Solyndra is a case in point. Solyndra had a compelling technology when solar modules cost $3.25/Watt. But the technology didn’t prove out in a world where costs are rapidly approaching $1/Watt. This is the Darwinian process by which markets reward innovation and starve stagnation. And it is this process that will ultimately deliver cost-effective solutions to climate change. A 70 percent decline in solar panel prices over the last 24 months has many in the industry forecasting a brutal shakeout ahead. I'd argue that this picture misses an impo...

Full article: http://www.renewableenergyworld.com/rea/news/article/2011...

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A Silver Lining in Declining Solar Prices

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