27 Jul '11, 2pm

Video: Social Media and Web Innovations on the Rise for Solar Industry via @reworld

Video: Social Media and Web Innovations on the Rise for Solar Industry via @reworld

These innovations will often intertwine with social media and other web platforms to get off the ground or increase awareness. Watch the video above to see the latest innovations. “One of our goals with the Facebook app is the ability for installers to get more referrals...[we want to] stimulate discussion about solar in a broader community for more widely accepted adoptions,” said Tom Dinkel, CEO of SunReports. Web platforms not only benefit the company, they can also benefit the consumer. “To be competitive in the years to come in this industry, we have to think of ourselves not just as a manufacturing company but as a solutions provider,” said Marcelo Gomez, marketing director at Unirac. Digital tools, such as iPhone apps that allow installers to view instructions digitally and provide virtual tools for installation, allow for faster return on investment because project...

Full article: http://www.renewableenergyworld.com/rea/news/article/2011...

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