14 May '18, 11am

Making wind power work for Latin America

Making wind power work for Latin America

Of course, the Latin American region is a far cry from Vestas’s home market of Denmark. “It differs in many ways,” Ruiz admits. “The regulation in both countries and the decision criteria of our customers are some of the main differences.” While emerging markets are becoming increasingly receptive to the possibilities of sustainable energy solutions, the Latin American market still has a lot of room to grow in comparison to Northern Europe. “Denmark is a global reference using wind energy efficiently. More than 40% of the energy consumption comes from wind.” These differences lead to challenges for a foreign company entering the market. Ruiz explains: “Auctions are the predominant way of competing in the different Latin America markets. These allocation systems normally increase the pressure on prices and are not necessarily technologically-driven. Maintaining profitable g...

Full article: https://www.energydigital.com/renewable-energy/making-win...

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