07 Aug '17, 5am

Tesla Is Leading EV Sales Without Multi-Million Advertising

Tesla Is Leading EV Sales Without Multi-Million Advertising

Tesla is leading U.S. electric vehicle sales, striding forward in Europe and China, and not spending any real money on advertising. How is that done? Automotive News did a think piece exploring the question. Word-of-mouth referrals and free media coverage are getting the word out on the electric carmaker, and it led to over 500,000 pre-orders taken so far on the Model 3. CEO Elon Musk sloughed it off this week during the second quarter earnings call. Tesla doesn’t do the typical promotions that major automakers spend billions on. It’s more of a hands-on experience; and those wanting a Model 3 will need to get on the wait list, he said. “We’re not promoting the car,” he said. “If you go to our stores, we don’t even want to talk about it, really, because we want to talk about the thing that we can supply. If somebody orders a Model 3 now, it’s probably late next-year before ...

Full article: http://www.hybridcars.com/tesla-is-leading-ev-sales-witho...

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