31 Dec '12, 10pm

Japanese Electric Kei Car Market Forecast to Grow - EV World

Japanese Electric Kei Car Market Forecast to Grow - EV World

TOKYO -- Automakers in Japan are working towards the electrification of Kei Cars as a market for future expansion due to the increased awareness and orientation towards environment protection, says Frost & Sullivan. Mr. Vijayendra R Rao, Research Manager, Automotive & Transportation Practice, Asia Pacific at Frost & Sullivan said that leading Kei Car OEMs such as Suzuki, Daihatsu and Mitsubishi are developing and testing electric Kei Cars for the future. "With the increased awareness and orientation towards environment protection along with the positive response to the Mitsubishi i-MiEV Electric Kei Car, electric microcars are projected to be a growing product segment," he added. New analysis from Frost & Sullivan (http://www.automotive.frost.com) Strategic Analysis of the Microcars Market in Japan finds that the microcars market in Japan is expected to grow marginally at ...

Full article: http://evworld.com/news.cfm?newsid=29448

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