28 Dec '12, 5pm

Tesla VP: "I want people to want the car, I don't want to sell them the car"

Tesla VP: "I want people to want the car, I don't want to sell them the car"

has taken on the huge challenge of reinventing the car shopping experience – while at the same time delivering what consumers are used to getting when they buy electronic products such as an iPhone. Since 2008, Tesla has opened about 25 retail stores and galleries in North America where consumers can learn about the company's all-electric offerings, and sometimes a test drive, before placing an order. The concept has taken off well enough to land lawsuits against Tesla by auto dealer state associations in Massachusetts and New York, and Tesla is under threat of lawsuits in at least two other states. The luxury electric carmaker says it's been taking pains to ensure that it's operating within the laws of each state – which can mean limitations on days it can sell cars online, provide test drives or take order onsite. For George Blankenship, Tesla's vice president of sales a...

Full article: http://green.autoblog.com/2012/12/28/tesla-vp-i-want-peop...

Tweets

Check out: Tesla VP: via @AutoblogGreen

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Tel Aviv To Test Electric Car Sharing System

Tel Aviv To Test Electric Car Sharing System

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