27 Dec '12, 7pm

Chelsea Sexton's Prescriptions: RX for Ailing Automakers

Chelsea Sexton's Prescriptions: RX for Ailing Automakers

In mid-December, Nissan vice president of sales Al Castignetti admitted that the company had been “arrogant” in its assumption “that there were people just waiting for the [Nissan LEAF ] who would raise their hands and say, “Give me a LEAF, give me a LEAF, give me a LEAF.’” Chelsea Sexton says smart marketing will help move the LEAF and other electric cars. (Andrea Bricco photo) The company has been upfront about taking the blame for its poor LEAF marketing. In October, vice president Andy Palmer told me Nissan has been “pretty lousy” at dealing with its vital early adopters. False assumptions do plague the electric car industry—look what’s happened with Coda . But it’s one thing to acknowledge the truth publicly, and it’s another to follow through with change. Nissan took a big step forward by hiring Los Angeles-based Chelsea Sexton , co-founder of Plug In America and a c...

Full article: http://www.plugincars.com/chelsea-sextons-prescriptions-r...

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green.autoblog.com 02 Jan '13, 12am

SVX Pearlie raises some valid issues. While I like Chelsea Sexton's enthusiasm for EV's, pundits, especially on-line pundi...