16 Dec '12, 1pm

Study: Is car sharing altruistic or practical?

Study: Is car sharing altruistic or practical?

So, what's the reason people get into carsharing? Is it a "romanticized view of access understood as a form of collaborative consumption and altruistically motivated"? Or is it more about practical realities – that car sharing is really about affordability and convenience? For Lee Broughton, head of corporate sustainability at Enterprise Holdings, there's an urban myth that idealizes and romanticizes carsharing. Broughton sees carsharing as something more practical than any urban myth, and that this pragmatic view supports long-term sustainability. In his blog , Broughton cites two articles to explain his take on the matter. The previous reference to "collaborative consumption and altruistically motivated" comes from a study in the Journal of Consumer Research by Fleura Bardhi of Northeastern University and Giana M. Eckhardt of Suffolk University. In their study, the autho...

Full article: http://green.autoblog.com/2012/12/16/is-car-sharing-altru...

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